Digital Agency in Pakistan

Design

The Design Process is an approach for breaking down a large project into manageable chunks.

Development

The methodology of development may include the pre-definition of specific deliverables and artifacts.

Marketing

Marketing process includes ways in which value can be created for the customers to satisfy their requirements.

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Designing

The Design Process is an approach for breaking down a large project into manageable chunks. Architects, engineers, scientists, and other thinkers use the design process to solve a variety of problems. Use this process to define the steps needed to tackle each project, and remember to hold to all of your ideas and sketches throughout the process.

THE DESIGN PROCESS CONSISTS OF 6 STEPS:

1. Define the Problem
You can’t find a solution until you have a clear idea of what the problem is.

2. Collect Information
Collect sketches, take photographs and gather data to start giving you inspiration.

3. Brainstorm and Analyze Ideas
Begin to sketch, make, and study so you can start to understand how all the data and information you’ve collected may impact your design.

4. Develop Solutions
Take your preliminary ideas and form multiple small-scale design solutions.

5. Gather Feedback
Present your ideas to as many people as possible: friends, teachers, professionals, and any others you trust to give insightful comments.

6. Improve
Reflect on all of your feedback and decide if or to what extent it should be incorporated. It is often helpful to take solutions back through the Design Process to refine and clarify them.

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Development

The process of software development services in world goes through a series of stages in step wise fashion that almost every developing company follows. Known as the ‘software development life cycle,’ these six steps include planning, analysis, design, development & implementation, testing & deployment and maintenance. Let’s study each of these steps to know how the perfect software is developed.

1. Analysis
Detailed analysis of the software is performed to identify overall requirements of client. This step is necessary to make adjustments and to ensure that software functions properly at the end.

2. Design
Once the analysis is complete, the step of designing takes over, which is basically building the architecture of the project. This step helps remove possible flaws by setting a standard and attempting to stick to it.

3. Develop
Expert software developers start the actual software development process. The required components and functionalities of software are created in this very stage.

4. Testing
The testing stage assesses the software for errors and documents bugs if there are any.

5. Implementation
This stage is crucial for running the developed software assessed by all the stakeholders. This is to ensure the complete level of customer satisfaction.

6. Maintenance
Once the software passes through all the stages without any issues, a maintenance process is followed wherein it will be maintained and upgraded from time to time to adapt to changes. Almost every software development company follows all the six steps, leading to the reputation that the country enjoys in the software market today.

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Marketing

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help a large document seem more approachable. Whether you are finalizing your vision or just starting out, here are 7 steps in creating a marketing plan.

1. Do Your Research
Get a hold of data to inform your strategy all the way down the line. This could be primary research, like a survey to gather data from your customers/visitors. It could also be secondary research, performed by another company, that you find online. There are lots of great resources out there!

2. Write a Brand Summary
Start from the beginning. A clear understanding of your brand will strengthen your ability to differentiate your company from the competition. Understand the following questions: Why & how did the brand start? What need did it fill? What are its values?

Consider where your company and brand are today. Where are your major markets? What are your feeder markets? What markets would you like to expand into? Are you seasonal? How many customers do you have? What is your 12-month goal?

In creating a marketing plan, also consider what channels you currently use to market. Do you forecast an increase, decrease or status quo in your marketing budget in the next 12 months?

3. Define Your Target Audience
Who is your target audience? Understand who you are talking to, what is important to them, what their wants and needs are, and how your brand can fill them. Consider demographics, psychographics, lifestyle, brand perception, and beliefs of your audience.

Understand the perceptions in the marketplace about your brand. By tapping your current customers, you can gain valuable insight to help identify growth markets, pinpoint new product offerings and make marketing decisions easier. Year-end is a great time to conduct an online survey of your customers to collect new information.

4. Add a Situational Analysis
Strategic marketing plans must consider what is happening in the world around your company. Consider trends, current issues, competitors and the competitive environment when preparing your plan. Strengthen this section of your plan with a SWOT analysis.

5. Outline Marketing Objectives
Good marketing objectives or goals will drive your marketing plan. These are obtainable goals that are set after you have identified problems and opportunities. They are the highest level of your strategic thinking and each plan may have more than one. A strong marketing plan will have measurable goals.

Sample Marketing Objective: Increase hotel occupancy during off season of November – February by 3% between 2018 – 2020

6. Create the Marketing Strategy
The strategy is how you will achieve your objectives. It’s the big picture game plan on how objectives will be reached. The strategy includes audience(s) to be targeted, desired positioning, allocation of resources and marketing mix. A plan may have multiple strategies.

Sample Marketing Strategy: Promote winter activities through social media and public relations to reach winter-minded audience

7. List the Tactics and Implementation
A tactical marketing plan is an actionable marketing plan. These are the tasks; the detailed action plan that includes timing and details of all major steps. Tactics include collateral, digital marketing, social media, websites, public relations, and trade shows. Other tactics include conferences, email marketing, word of mouth, direct sales, and lead generation. These are all the things that you will do in order to accomplish your objectives. This section includes a tactical implementation strategy or timeline.

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