Become a SEO Expert

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Start an exciting career as an SEO Expert, the future of industry and commerce in today’s society. Gracian Education Digital Marketing certified have a wide range of skills to offer and we often receive feedback from our students that that they are more competitive for jobs with search engine optimization skill due to the nature of their specialized technical skills.

This SEO Expert course from Gracian Education prepares students for careers in:

  • Information Technology
  • Website Management
  • Marketing and e-Marketing
  • Information and Communications Advisory Services
  • Digital Marketing Consultant
  • Project Management
  • Customer Service and Sales Supervisor
  • Commerce Strategist
  • A Range of Supervisory Positions in an Administrative / Office Environment

Start your own business and enjoy the freedom of being your own boss! As the owner of your own small business, you can work the hours you choose and guide your business toward success!

The opportunities are endless and the future is bright for skilled digital marketing professionals!

There are NO previous work or education requirements for entry into any course level. Students may enroll directly into the program without completing lower ranked qualifications.

What Is Search Engine Optimization?

  • Definition
  • Search Engines and Directories
  • How Search Engines Work
  • Crawlers, Robots, Spiders
  • Algorithms
  • Search Engine Indexing
  • Ranking
  • Directories
  • Website Architecture
  • Static Pages
  • Dynamic Pages

How to Be Search Engine Friendly?

  • Page Coding
  • Managing Spiders/Robots
  • Crawlability
  • Rewriting Pages
  • Subdomains
  • Theme Pyramids
  • Useful Links
  • Guessing the Google Algorithm
  • Checklist
  • PageRank Checklist
  • Reality Check

SE-Specific Ranking

  • Ranking Indicators
  • Google Toolbar PageRank
  • Google Directory PR
  • Yahoo Web rank
  • Alexa Ranking
  • Images

On-Page Factors

  • Originality
  • Fresh Content
  • Writing for Humans
  • Latent Semantic Indexing
  • Coding the Page
  • Page Element Limits
  • Cascading Style Sheets (CSS)

Off-Page Factors

  • Right and Wrong Ways to Link
  • Reciprocal Links
  • Three-Way Links
  • Purchased Links
  • Free-For All (FFA) Links
  • Link Networks
  • Redirected Links
  • Link Bait
  • Trust rank and Worthless Links
  • Quality Directories

Performing Search Engine Optimization

  • Keep Good Records
  • Gathering Requirements
  • Conversion Goals
  • Taking Measurements
  • Situational Analysis
  • Benchmarks
  • Keyword Research
  • SEO Goals
  • Commercial Intent


  • Fixing Broken Links
  • Uploading Files
  • Sitemaps
  • Is Submission Necessary?
  • Useful Directory Links
  • Complaining To Search Engines
  • Why Bother?
  • How to Address a Copyright Violation

Advanced Content

  • Understanding Google
  • Google Patents
  • Diagnosing a “Sick” Ranking
  • Duplicate Content
  • Crawl Rate Issues
  • Canonical Problems
  • Supplemental Results
  • Filters, Not a Sandbox
  • Understanding Yahoo
  • Trust rank
  • Understanding Windows Live Search (Msn)
  • Minor Search Engines
  • Advanced Keyword Research
  • Keyword Effectiveness Index

Web 2.0 and the Power of Little Things

  • Website Ecosystem
  • Micro Sites
  • RSS Feeds
  • Blogosphere
  • Social Media
  • Google Calendar
  • Press Releases
  • SEO for Blogs
  • SEO for Content Management Systems
  • SEO for Local Search
  • SEO for Mobile Search
  • Measurements
  • Google Apis
  • SEO Tools
  • Free Tools
  • Research and Resources

Course Info

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

Colin Powell

13 October 2019